Investment signup redesign
How plain language, a cleaner flow, and rigorous user research drove a huge increase in signups
Problem
Despite initial excitement, users were abandoning the onboarding process for an investment signup form. Research revealed that non-expert users were intimidated by an expert-user process.
Investment dashboard - before
Investment dashboard - after
Card lock feature
Responding to user feedback to help prevent fraud, control spending, and bring peace of mind
Account card lock - lock card confirmation (iOS)
Account card lock - card locked (iOS)